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	<title>HellaSwag.com &#187; Streetwear</title>
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	<link>http://hellaswag.com</link>
	<description>Curators of Cool</description>
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		<title>Bloodbath Project Shows Off Summer 2012 Line Via Skate Session (Video)</title>
		<link>http://hellaswag.com/2012/07/bloodbath-project-shows-off-summer-2012-line-via-skate-session-video/</link>
		<comments>http://hellaswag.com/2012/07/bloodbath-project-shows-off-summer-2012-line-via-skate-session-video/#comments</comments>
		<pubDate>Thu, 05 Jul 2012 20:35:03 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Bloodbath Project]]></category>
		<category><![CDATA[Skateboarding]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=8007</guid>
		<description><![CDATA[Following the recent release of their Summer 2012 lookbook, Southern Cali-based brand Bloodbath releases a visual to compliment the new collection. In the clip, they feature follow skater Greg Green (@GregoriousBIG) for an afternoon skate session, as he shows off his skating pedigree and clothing options from Bloodbath&#8217;s summer line. Cameras follow him from parks [...]]]></description>
			<content:encoded><![CDATA[<p>Following the recent release of their Summer 2012 lookbook, Southern Cali-based brand Bloodbath releases a visual to compliment the new collection.</p>
<p>In the clip, they feature follow skater Greg Green (<a href="http://twitter.com/GregoriousBIG" target="_blank">@GregoriousBIG</a>) for an afternoon skate session, as he shows off his skating pedigree and clothing options from Bloodbath&#8217;s summer line. Cameras follow him from parks to alleys and rooftops throughout Los Angeles.</p>
<p>Bloodbath&#8217;s Summer 2012 collection is available now. For more info, and for a closer look at the line, visit <a href="http://www.bloodbathproject.com/" target="_blank">BloodbathProject.com</a>.</p>
]]></content:encoded>
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		<title>Take A Look At Acrylick&#8217;s Summer 2012 Line Via New Lookbook</title>
		<link>http://hellaswag.com/2012/07/take-a-look-at-acrylicks-summer-2012-line-via-new-lookbook/</link>
		<comments>http://hellaswag.com/2012/07/take-a-look-at-acrylicks-summer-2012-line-via-new-lookbook/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 08:51:54 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Acrylick]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7933</guid>
		<description><![CDATA[Southern Cali-born brand, Acrylick, recently dropped their Summer 2012 collection. Following the release of product shots in June, we unveil their new summer lookbook. The new season keeps with Acrylick&#8217;s long-standing theme, which is based around music, art and philosophy; and every new design carries a message around these elements. As seen in the photos, the summer [...]]]></description>
			<content:encoded><![CDATA[<p>Southern Cali-born brand, Acrylick, recently dropped their Summer 2012 collection. Following the release of product shots in June, we unveil their new summer lookbook.</p>
<p>The new season keeps with Acrylick&#8217;s long-standing theme, which is based around music, art and philosophy; and every new design carries a message around these elements.</p>
<p>As seen in the photos, the summer collection boasts a slew of new graphic tees, and tanktops for both men and women. From the A-Side tee, playing on the Los Angeles Lakers logo, to the Support Locals tee, Acrylick offers at least 12 options to pick up in various colorways.</p>
<p>Take a look at the gallery, and if you see anything you like, the Summer 2012 collection is available now at authorized retailers and online at <a href="http://www.acrylick.net/" target="_blank">Acrylick.net</a>.</p>
]]></content:encoded>
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		<title>Hall Of Fame Teams Up With DOOM, Frank 151 For Collabo Tee</title>
		<link>http://hellaswag.com/2012/07/hall-of-fame-teams-up-with-doom-frank-151-for-collabo-tee/</link>
		<comments>http://hellaswag.com/2012/07/hall-of-fame-teams-up-with-doom-frank-151-for-collabo-tee/#comments</comments>
		<pubDate>Mon, 02 Jul 2012 21:08:03 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Frank 151]]></category>
		<category><![CDATA[Hall Of Fame]]></category>
		<category><![CDATA[MF Doom]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7867</guid>
		<description><![CDATA[Los Angeles brand Hall Of Fame has teamed up with elusive hip-hop artist DOOM (aka MF Doom) and Frank 151 for a collaborative tee that dropped late last week. The collabo tee pack is available in two colorways, white and navy, and coincides with the release of Frank 151&#8242;s Chapter 48 book. On the front [...]]]></description>
			<content:encoded><![CDATA[<p>Los Angeles brand Hall Of Fame has teamed up with elusive hip-hop artist DOOM (aka MF Doom) and Frank 151 for a collaborative tee that dropped late last week.</p>
<p>The collabo tee pack is available in two colorways, white and navy, and coincides with the release of Frank 151&#8242;s Chapter 48 book.</p>
<p>On the front left chest of the tee is an image of DOOM&#8217;s familiar mask, while the back boasts a jersey type graphic &#8212; &#8220;Hall of Fame&#8221; arched over the number &#8220;151&#8243;, and a small Hall of Fame logo underneath.</p>
<p>The tees have been limited to only 151 pieces, and are currently available at Hall of Fame&#8217;s Los Angeles flagship (449 N. Fairfax Ave., Los Angeles, CA 90036), and online at<a href="http://www.halloffameltd.com/" target="_blank">HallofFameLTD.com</a> and <a href="http://www.frank151.com/" target="_blank">Frank151.com</a>.</p>
]]></content:encoded>
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		<title>Dom Kennedy x Us Versus Them &#8216;Yellow Album&#8217; Capsule Collection</title>
		<link>http://hellaswag.com/2012/06/dom-kennedy-x-us-versus-them-yellow-album-capsule-collection/</link>
		<comments>http://hellaswag.com/2012/06/dom-kennedy-x-us-versus-them-yellow-album-capsule-collection/#comments</comments>
		<pubDate>Fri, 29 Jun 2012 22:28:20 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Collaborations]]></category>
		<category><![CDATA[Dom Kennedy]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[Us Versus Them]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7831</guid>
		<description><![CDATA[Buzzing Los Angeles rapper Dom Kennedy announced this week that he and his The OpM Company has teamed up with Southern Cali-based clothing brand Us Versus Them for the launch of an upcoming collaborative collection. The forthcoming capsule collection will include a range of jackets, tees, and posters &#8230; all inspired by his recently released [...]]]></description>
			<content:encoded><![CDATA[<p>Buzzing Los Angeles rapper Dom Kennedy announced this week that he and his The OpM Company has teamed up with Southern Cali-based clothing brand Us Versus Them for the launch of an upcoming collaborative collection.</p>
<p>The forthcoming capsule collection will include a range of jackets, tees, and posters &#8230; all inspired by his recently released project, <em>The Yellow Album</em>.</p>
<p>&#8220;I&#8217;m excited about my partnership with Us Versus Them, which perfectly blends my love for music and passion for street-fashion,&#8221; Dom said of the collabo.</p>
<p>The Yellow Album Capsule will kick off with a launch party at the Active Ride Shop in the LBC (7585 Carson Blvd, Long Beach, CA 90808) on July 1st. The event will begins at 3pm Sunday, during which Dom and Us Versus Them willy unveil the collaboration and the rapper will sign autographs to the first 200 fans.</p>
<p>The Yellow Album Capsule Collection drops worldwide, and at Active retail stores (throughout Cali) on July 2. For more info, visit <a href="http://www.ActiveRideShop.com" target="_blank">ActiveRideShop.com</a> and/or <a href="http://www.ActiveRideShop.com" target="_blank">UsVersusThem.com</a>.</p>
<p>If you haven&#8217;t yet, download Dom&#8217;s <em>Yellow Album</em> at <a href="http://www.TheYellowAlbum.com" target="_blank">TheYellowAlbum.com</a>.</p>
]]></content:encoded>
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		<title>10.Deep Releases Summer 2012 Collection</title>
		<link>http://hellaswag.com/2012/06/10-deep-releases-summer-2012-collection/</link>
		<comments>http://hellaswag.com/2012/06/10-deep-releases-summer-2012-collection/#comments</comments>
		<pubDate>Thu, 28 Jun 2012 17:23:24 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[10.Deep]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7779</guid>
		<description><![CDATA[New York-based 10.Deep recently unveiled their new Summer 2012 collection &#8230; and we have the preview for you. Via imagery spotted at HypeBeast.com, we see the new season boasts a range of new items, including tees, tanks, jerseys, pants, shorts, headwear, shorts, and even some new backpacks. For the collection, the brand created a variety of prints [...]]]></description>
			<content:encoded><![CDATA[<p>New York-based 10.Deep recently unveiled their new Summer 2012 collection &#8230; and we have the preview for you.</p>
<p>Via imagery spotted at <a href="http://hypebeast.com/2012/06/10-deep-2012-summer-collection/" target="_blank">HypeBeast.com</a>, we see the new season boasts a range of new items, including tees, tanks, jerseys, pants, shorts, headwear, shorts, and even some new backpacks. For the collection, the brand created a variety of prints with a Southwest-inspired theme, from various stripes to tie-dye patterns to camo to colored cheetah.</p>
<p>10.Deep&#8217;s Summer 2012 collection will hit retailers in the coming weeks. Visit <a href="http://10deep.com/" target="_blank">10Deep.com</a> for further details.</p>
]]></content:encoded>
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		<title>Society Teams Up With Incipio For Branded iPhones Cases</title>
		<link>http://hellaswag.com/2012/06/society-teams-up-with-incipio-for-branded-iphones-cases/</link>
		<comments>http://hellaswag.com/2012/06/society-teams-up-with-incipio-for-branded-iphones-cases/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 19:39:16 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Gaming / Technology]]></category>
		<category><![CDATA[Incipio]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Society Original Products]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7703</guid>
		<description><![CDATA[Boston-based clothing brand, Society Original Products, has teamed up with popular accessories case provider Incipio for the release of a collaborative iPhone 4/4S case. Society utilizes Incipio&#8217;s hard-shell EDGE case for their own branded versions, available in four colorways &#8212; black, blue, olive or purple. &#8220;Both Stylish and secure, the Society x Incipio iPhone 4/4S [...]]]></description>
			<content:encoded><![CDATA[<p>Boston-based clothing brand, Society Original Products, has teamed up with popular accessories case provider Incipio for the release of a collaborative iPhone 4/4S case.</p>
<p>Society utilizes Incipio&#8217;s hard-shell EDGE case for their own branded versions, available in four colorways &#8212; black, blue, olive or purple.</p>
<p>&#8220;Both Stylish and secure, the Society x Incipio iPhone 4/4S case is the perfect addition to your busy lifestyle,&#8221; a rep for Society said.</p>
<p>The Society x Incipio iPhone 4/4S case won&#8217;t be available until July 20, but the brand is currently taking pre-orders at <a href="http://shop.societysop.com/Accessories_c_14.html" target="_blank">SocietySOP.com</a>.</p>
]]></content:encoded>
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		<item>
		<title>Kreayshawn, BAPE Reveals Collaborative Tee</title>
		<link>http://hellaswag.com/2012/06/kreayshawn-bape-reveals-collaborative-tee/</link>
		<comments>http://hellaswag.com/2012/06/kreayshawn-bape-reveals-collaborative-tee/#comments</comments>
		<pubDate>Fri, 22 Jun 2012 21:21:49 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[BAPE]]></category>
		<category><![CDATA[Collaborations]]></category>
		<category><![CDATA[Kreayshawn]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7678</guid>
		<description><![CDATA[Kreayshawn and BAPE announced this week that they&#8217;ve collaborated on a new limited tee, which will be released exclusively at BAPE stores around the world. Hitting BAPE flagships this Saturday (June 23), the tee features Kreayshawn as a character cartoon-looking Bape character, alongsie the brand&#8217;s familiar Baby Milo. Kreayshawn first forged a relationship with Bape [...]]]></description>
			<content:encoded><![CDATA[<p>Kreayshawn and BAPE announced this week that they&#8217;ve collaborated on a new limited tee, which will be released exclusively at BAPE stores around the world.</p>
<p>Hitting BAPE flagships this Saturday (June 23), the tee features Kreayshawn as a character cartoon-looking Bape character, alongsie the brand&#8217;s familiar Baby Milo.</p>
<p>Kreayshawn first forged a relationship with Bape when Cipha Sounds introduced them to each other last year. &#8220;I&#8217;m so blessed to have a Bape collab. I love the fashion and culture this clothing line has always had behind it,&#8221; said Kreay.</p>
<p>Coinciding with the release, the rapper will follow by making an in-store appearance at Bape&#8217;s London flagship on July 5th, where she&#8217;ll give fans a sneak peak of her major label debut,<em>Somethin&#8217; Bout Kreay</em>.</p>
<p>Invitations to the in-store event will be given exclusively with every t-shirt purchase. Fans can also enter to win invitations to the in-store online, which will be revealed shortly at <a href="http://www.kreayshawn.com/" target="_blank">Kreayshawn.com</a> and <a href="http://www.bape.com/" target="_blank">BAPE.com</a>.</p>
<p>Following the t-shirt launch in London, Kreayshawn will perform at several music festivals.</p>
<p>She&#8217;ll kick off her UK tour starting June 27th at the Hove Festival in Norway, and make stops in Belgium, France, Italy, Denmark, and Holland, before winding down in London on July 8th at the Wireless Festival. Full dates and info can be found below.</p>
<p>June 27th: Arendal, Norway – Hove Festival<br />
June 29th: Werchter, Belgium – Rock Werchter Festival<br />
June 30th: Arras, France – Main Square Festival<br />
July 2nd: Milan, Italy – Plastic Club (headlining)<br />
July 3rd: Copenhagen, Denmark – Rust (headlining)<br />
July 5th: London, United Kingdom -Yoyo (at Notting Hill Arts Club)<br />
July 7th: Amsterdam, Holland – Pitch Festival<br />
July 8th: London, United Kingdom – Wireless Festival</p>
]]></content:encoded>
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		<item>
		<title>Akomplice Clothing Unveils Summer 2012 Collection</title>
		<link>http://hellaswag.com/2012/06/akomplice-clothing-unveils-summer-2012-collection/</link>
		<comments>http://hellaswag.com/2012/06/akomplice-clothing-unveils-summer-2012-collection/#comments</comments>
		<pubDate>Thu, 21 Jun 2012 06:57:33 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Akomplice]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7616</guid>
		<description><![CDATA[Denver-born clothing label, Akomplice, is back at it again. The brand has unveiled its new Summer 2012 collection, which is currently making its way to stocklists. For the season, the creators at the brand went to task, connecting and fabricating a line that includes a variety of products spanning the fashion gamut. It boasts a [...]]]></description>
			<content:encoded><![CDATA[<p>Denver-born clothing label, Akomplice, is back at it again. The brand has unveiled its new Summer 2012 collection, which is currently making its way to stocklists.</p>
<p>For the season, the creators at the brand went to task, connecting and fabricating a line that includes a variety of products spanning the fashion gamut. It boasts a range of items from clean button-ups to tie dye-inspired tees to floral and speckled print shorts.</p>
<p>&#8220;Material selection was paramount during executing the line, evidenced by high-grade canvas seen on the card holder and premium leather on the belt,&#8221; a rep for Akomplice said in a press release. &#8220;Contrast pocketing serves as a thematic selection for the collection and is used to juxtapose print patterns and colors against each other for a distinguished look.&#8221;</p>
<p>In addition to the run-of-the-mill releases, they&#8217;ve also created a 15&#8243; laptop carrying case, as part of the V.S.O.P. line. It is made of brown leather, set off with gold hardware.</p>
<p>Some of our faves of the summer release is the selection of five-panel caps, including a speckled version in three colorways, as well as another in a floral print. Both the speckled and floral prints are also done on their AK Cardholder, shorts, and a pocket tee.</p>
<p>Most of the Summer 2012 collection is available at Akomplice retailers worldwide. Visit<a href="http://www.akomplice-clothing.com/" target="_blank">Akomplice-Clothing.com</a> for more info.</p>
]]></content:encoded>
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		<title>Crooks &amp; Castles Welcomes Golfer David Lyons To Team Crook&#8217;x</title>
		<link>http://hellaswag.com/2012/06/crooks-castles-welcomes-golfer-david-lyons-to-team-crookx/</link>
		<comments>http://hellaswag.com/2012/06/crooks-castles-welcomes-golfer-david-lyons-to-team-crookx/#comments</comments>
		<pubDate>Tue, 19 Jun 2012 17:08:33 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Crooks & Castles]]></category>
		<category><![CDATA[David Lyons]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7534</guid>
		<description><![CDATA[Crooks &#38; Castles may be a streetwear brand, but they&#8217;ve made their presence known in various scenes, including the sports. Various athletes are a part of Team Crook&#8217;x, from actions sports pros, NFL, NBA and MLB players &#8230; and the latest addition includes Pro-Am golfer David Lyons. Lyons, a Cali native, endorses Crooks&#8217; new Summer [...]]]></description>
			<content:encoded><![CDATA[<p>Crooks &amp; Castles may be a streetwear brand, but they&#8217;ve made their presence known in various scenes, including the sports.</p>
<p>Various athletes are a part of Team Crook&#8217;x, from actions sports pros, NFL, NBA and MLB players &#8230; and the latest addition includes Pro-Am golfer David Lyons.</p>
<p>Lyons, a Cali native, endorses Crooks&#8217; new Summer 2012 Collection in this newly shot lookbook, featuring himself in a setting he&#8217;s most familiar with &#8230; the golf course.</p>
<p>In the photoset, he&#8217;s rocking new Summer 2012 apparel from the brand, including knits, shorts, and their latest sneaker line.</p>
<p>The Crooks &amp; Castles Summer 2012 collection is available now at their flagship locations (Los Angeles, Hawaii), authorized retailers, and online at <a href="http://www.crooksncastles.com/" target="_blank">CrooksNCastles.com</a>.</p>
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		<title>The Hundreds Releases Summer 2012 Eyewear Collection</title>
		<link>http://hellaswag.com/2012/06/the-hundreds-releases-summer-2012-eyewear-collection/</link>
		<comments>http://hellaswag.com/2012/06/the-hundreds-releases-summer-2012-eyewear-collection/#comments</comments>
		<pubDate>Sat, 16 Jun 2012 14:41:28 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[Sunglasses]]></category>
		<category><![CDATA[The Hundreds]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7499</guid>
		<description><![CDATA[With summer here in full effect, Los Angeles-bred label The Hundreds returns with their Summer 2012 Eyewear collection, bringing back previous models and introducing a new one. The brand&#8217;s aviator-style Morrison returns in two versions, the Valens is back in a tortoise and black style, and their popular Phoenix sunglasses comes in give new variations. [...]]]></description>
			<content:encoded><![CDATA[<p>With summer here in full effect, Los Angeles-bred label The Hundreds returns with their Summer 2012 Eyewear collection, bringing back previous models and introducing a new one.</p>
<p>The brand&#8217;s aviator-style Morrison returns in two versions, the Valens is back in a tortoise and black style, and their popular Phoenix sunglasses comes in give new variations. And, making it&#8217;s debut this season is The Hundreds&#8217; first optical glasses, the Taylor, which they say &#8220;are built out to be prescription for all the 4-eyed nerds.&#8221;</p>
<p>The Hundreds&#8217; Summer 2012 Eyewear is available now at authorized retailers, Hundreds flagships (LA, NYC, SF, Santa Monica), and online at <a href="http://www.TheHundreds.com" target="_blank">TheHundreds.com</a>.</p>
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		<title>Black Scale Releases Summer 2012 &#8216;Hell On Earth&#8217; Collection</title>
		<link>http://hellaswag.com/2012/06/black-scale-releases-summer-2012-hell-on-earth-collection/</link>
		<comments>http://hellaswag.com/2012/06/black-scale-releases-summer-2012-hell-on-earth-collection/#comments</comments>
		<pubDate>Fri, 15 Jun 2012 19:05:22 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Black Scale]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7470</guid>
		<description><![CDATA[West coast-based streetwear label, Black Scale, released their Summer 2012 collection last week, dubbed &#8220;Hell on Earth.&#8221; So far, the collection is comprised of a slew of new graphic tees keeping with the design themes Black Scale is known for, making use of a range of anarchy symbols, rebel flags, flipped texed, etc. The season [...]]]></description>
			<content:encoded><![CDATA[<p>West coast-based streetwear label, Black Scale, released their Summer 2012 collection last week, dubbed &#8220;Hell on Earth.&#8221;</p>
<p>So far, the collection is comprised of a slew of new graphic tees keeping with the design themes Black Scale is known for, making use of a range of anarchy symbols, rebel flags, flipped texed, etc. The season also boasts a range of headwear, all New Era fitteds.</p>
<p>The collection is available now at Black Scale flagships (LA, NY, SF), select retailers, and online at<a href="http://www.black-scale.com/" target="_blank">Black-Scale.com</a>.</p>
]]></content:encoded>
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		<title>Diamond Supply Co. Releases 2012 Summer Collection, Delivery #2</title>
		<link>http://hellaswag.com/2012/06/diamond-supply-co-releases-2012-summer-collection-delivery-2/</link>
		<comments>http://hellaswag.com/2012/06/diamond-supply-co-releases-2012-summer-collection-delivery-2/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 21:20:50 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Diamond Supply Co.]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7454</guid>
		<description><![CDATA[Following the release of the first delivery of their 2012 Summer season in early May, Los Angeles-based streetwear/skate brand, Diamond Supply Co., unleashed delivery #2 recently, adding new offerings to their already extensive collection. New items include several new graphic tees and tanktops, their Ripstop camo shorts and s/s button-up, a Brilliant diamond snapback, doormats, and even [...]]]></description>
			<content:encoded><![CDATA[<p>Following the <a title="Diamond Supply Co. Releases 2012 Summer Collection, Delivery #1" href="http://hellaswag.com/2012/05/06/diamond-supply-co-releases-2012-summer-collection-delivery-1/">release of the first delivery</a> of their 2012 Summer season in early May, Los Angeles-based streetwear/skate brand, Diamond Supply Co., unleashed delivery #2 recently, adding new offerings to their already extensive collection.</p>
<p>New items include several new graphic tees and tanktops, their Ripstop camo shorts and s/s button-up, a Brilliant diamond snapback, doormats, and even a slick new Terry belt &#8230; all in multiple colorways.</p>
<p>Diamond Supply&#8217;s 2012 Summer Collection, Delivery #2 is available now online, and their Los Angeles flagship. For more info or to buy online, visit <a href="http://www.DiamondSupplyCo.com" target="_blank">DiamondSupplyCo.com</a>.</p>
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		<title>Acropolis Apparel Releases Summer MMXII &#8216;Age Of Enlightenment&#8217; Collection</title>
		<link>http://hellaswag.com/2012/06/acropolis-apparel-releases-summer-mmxii-age-of-enlightenment-collection/</link>
		<comments>http://hellaswag.com/2012/06/acropolis-apparel-releases-summer-mmxii-age-of-enlightenment-collection/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 20:45:21 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Acropolis Apparel]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7443</guid>
		<description><![CDATA[L.A.-based Acropolis Apparel is set to release their Summer MMXII collection this week, dubbed &#8220;Age Of Enlightenment.&#8221; The season is inspired by the cultural movement of intelletuals in 18th century Europe and America, who used the power of reason and science to reform society and advance knowledge. Imagery and phrases inspired by the movement in time [...]]]></description>
			<content:encoded><![CDATA[<p>L.A.-based Acropolis Apparel is set to release their Summer MMXII collection this week, dubbed &#8220;Age Of Enlightenment.&#8221;</p>
<p>The season is inspired by the cultural movement of intelletuals in 18th century Europe and America, who used the power of reason and science to reform society and advance knowledge. Imagery and phrases inspired by the movement in time are printed onto a selection of tees and tanktops, each item available in multiple colorways.</p>
<p>Other Acropolics items for summer includes a pocket tee featuring the 1860 painting &#8220;Weimar&#8217;s Courtyard of the Muses &#8221; by Theobald von Oer Christian Wolff; and a new headwear (a snapback and fitted).</p>
<p>Acropolis&#8217; Summer MMXII &#8220;Age Of Enlightenment&#8221; will drop this week, and be available a authorized Acropolis retailers and online at <a href="http://www.acropolisapparel.com/" target="_blank">AcropolisApparel.com</a>.</p>
]]></content:encoded>
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		<title>Bloodbath Project&#8217;s Ramon Cho Talks Brand&#8217;s Beginnings, Mission &amp; More (Video)</title>
		<link>http://hellaswag.com/2012/06/bloodbath-projects-ramon-cho-talks-brands-beginnings-mission-more-video/</link>
		<comments>http://hellaswag.com/2012/06/bloodbath-projects-ramon-cho-talks-brands-beginnings-mission-more-video/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 20:53:03 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Bloodbath]]></category>
		<category><![CDATA[Ramon Cho]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7394</guid>
		<description><![CDATA[Los Angeles-based streetwear brand, Bloothbath Project, has come a long way since their launch in 2008. Learning along the way, they&#8217;ve been able to gain respect from their peers and carve out their own niche in a crowded industry. Creative director/co-founder Ramon Cho recently sat down with Bluecanvas magazine for a feature in Issue #12, during which he [...]]]></description>
			<content:encoded><![CDATA[<p>Los Angeles-based streetwear brand, Bloothbath Project, has come a long way since their launch in 2008. Learning along the way, they&#8217;ve been able to gain respect from their peers and carve out their own niche in a crowded industry.</p>
<p>Creative director/co-founder Ramon Cho recently sat down with <a href="http://www.bluecanvas.com/magazine/articles/interview-with-bloodbath" target="_blank"><em>Bluecanvas</em> magazine</a> for a feature in Issue #12, during which he talks about what the brand is all about and its inspirations, as well as the message behind the clothing.</p>
<p>He also discusses the early stages of the brand&#8217;s birth, and how he and his team had to learn everything themselves. Today, they&#8217;ve collaborated with the likes of Soul Assassins and Black Scale, both of which Bloodbath said meant so much to them.</p>
<p>For more info on Bloodbath Project, visit <a href="http://www.BloodbathProject.com" target="_blank">BloodbathProject.com</a>.</p>
]]></content:encoded>
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		<title>The Hundreds By The Seventh Letter Collection Revealed</title>
		<link>http://hellaswag.com/2012/06/the-hundreds-by-the-seventh-letter-collection-revealed/</link>
		<comments>http://hellaswag.com/2012/06/the-hundreds-by-the-seventh-letter-collection-revealed/#comments</comments>
		<pubDate>Tue, 12 Jun 2012 19:42:31 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Collaborations]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[The Hundreds]]></category>
		<category><![CDATA[The Seventh Letter]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7358</guid>
		<description><![CDATA[Los Angeles-based brands, The Hundreds and The Seventh Letter, have been teasing their followers with hints of an upcoming collaboration, but finally revealed what it looks like this week. Via newly released product shots (The Hundreds&#8217; Facebook page), the popular streetwear labels reveal The Hundreds by The Seventh Letter collection, which is slated to drop this [...]]]></description>
			<content:encoded><![CDATA[<p>Los Angeles-based brands, The Hundreds and The Seventh Letter, have been teasing their followers with hints of an upcoming collaboration, but finally revealed what it looks like this week.</p>
<p>Via newly released product shots (The Hundreds&#8217; <a href="http://www.facebook.com/media/set/?set=a.10150890678468391.417977.9790078390&amp;type=1" target="_blank">Facebook page</a>), the popular streetwear labels reveal The Hundreds by The Seventh Letter collection, which is slated to drop this weekend.</p>
<p>The upcoming collection is comprised of a variety of Seventh Letter-designed graphic tees, as well as a trio of caps and a windbreaker jacket. The imagery shows just some of our favorite pieces, but there are several more in the collection, created by five of the The Seventh Letter artists: EKLIPS, REVOK, EWOK, RIME, and SABER.</p>
<p>The Hundreds by The Seventh Letter collection is slated to drop on Saturday (June 16) at authorized retailers worldwide, as well as The Hundreds flagships (LA, SF, NYC, Santa Monica), and online at <a href="http://www.thehundreds.com/" target="_blank">TheHundreds.com</a>.</p>
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		<title>Hex&#8217;s 2012 Fall/Holiday Collection Lookbook (Video)</title>
		<link>http://hellaswag.com/2012/06/hexs-2012-fallholiday-collection-lookbook-video/</link>
		<comments>http://hellaswag.com/2012/06/hexs-2012-fallholiday-collection-lookbook-video/#comments</comments>
		<pubDate>Fri, 08 Jun 2012 17:45:10 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Bags]]></category>
		<category><![CDATA[HEX]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7261</guid>
		<description><![CDATA[Fashionable tech/accessories and streetwear brand HEX is ahead of everyone, releasing their new 2012 Fall/Holiday collection &#8230; and give everyone a look at what&#8217;s new via this new video lookbook. Shot around Los Angeles, the brand shows off how all their new items are used in everyday life for an on-the-go individual in Los Angeles [...]]]></description>
			<content:encoded><![CDATA[<p>Fashionable tech/accessories and streetwear brand HEX is ahead of everyone, releasing their new 2012 Fall/Holiday collection &#8230; and give everyone a look at what&#8217;s new via this new video lookbook.</p>
<p>Shot around Los Angeles, the brand shows off how all their new items are used in everyday life for an on-the-go individual in Los Angeles &#8230; and can be applied to any other city. The clip shows off Hex&#8217;s range of new messenger and laptop bags, backpacks &#8230; all the way to iPad bags/cases, iPhone wallets/cases, and even watches.</p>
<p>Hex&#8217;s 2012 Fall/Holiday season will drop soon. For more info, visit <a href="http://www.ShopHex.com" target="_blank">ShopHex.com</a>.</p>
]]></content:encoded>
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		<title>The Originators Drop &#8216;Kings 2012 Shoutout&#8217; Tee In Support Of NHL Team&#8217;s Stanley Cup Run</title>
		<link>http://hellaswag.com/2012/06/the-originators-drop-kings-2012-shoutout-tee-in-support-of-nhl-teams-stanley-cup-run/</link>
		<comments>http://hellaswag.com/2012/06/the-originators-drop-kings-2012-shoutout-tee-in-support-of-nhl-teams-stanley-cup-run/#comments</comments>
		<pubDate>Wed, 06 Jun 2012 20:35:06 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Los Angeles Kings]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[The Originators]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7219</guid>
		<description><![CDATA[With the Los Angeles Kings leading the New Jersey Devils 3-0 in the NHL&#8217;s 2012 Stanley Cup Finals, some are already celebrating their championship win &#8212; including L.A.-based streetwear brand/retailer, The Originators. The company has released a new tee called the &#8220;Kings 2012 Shoutout,&#8221; which features the last names of four of the franchise&#8217;s current [...]]]></description>
			<content:encoded><![CDATA[<p>With the Los Angeles Kings leading the New Jersey Devils 3-0 in the NHL&#8217;s 2012 Stanley Cup Finals, some are already celebrating their championship win &#8212; including L.A.-based streetwear brand/retailer, The Originators.</p>
<p>The company has released a new tee called the &#8220;Kings 2012 Shoutout,&#8221; which features the last names of four of the franchise&#8217;s current key players (Kopitar, Brown, Doughty, Quick and Richardson), following by the word &#8220;Champions&#8221; in a script font.</p>
<p>The tee comes in either black or white, retails for $30, and is currently available at The Originators&#8217; L.A. flagship (7600 Melrose #H, Los Angeles, CA 90046), or online at <a href="http://www.TheOriginators.com" target="_blank">TheOriginators.com</a>.</p>
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		<title>Crooks &amp; Castles Marketing Director Chris &#8216;Lewds&#8217; Passes Away</title>
		<link>http://hellaswag.com/2012/06/crooks-castles-marketing-director-chris-lewds-passes-away/</link>
		<comments>http://hellaswag.com/2012/06/crooks-castles-marketing-director-chris-lewds-passes-away/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 19:30:25 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Crooks & Castles]]></category>
		<category><![CDATA[Deaths]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7168</guid>
		<description><![CDATA[Streetwear vets, Crooks &#38; Castles, suffered big blow sometime this weekend, when longtime family member Chris &#8220;Lewds&#8221; Natalio passed away. He was just 36 years of age. While details regarding his death were unknown at press, word spread via Twitter on Saturday (June 2) with peers and colleagues expressing their disbelief. Even superstars like Bun [...]]]></description>
			<content:encoded><![CDATA[<p>Streetwear vets, Crooks &amp; Castles, suffered big blow sometime this weekend, when longtime family member Chris &#8220;Lewds&#8221; Natalio passed away. He was just 36 years of age.</p>
<p>While details regarding his death were unknown at press, word spread via Twitter on Saturday (June 2) with peers and colleagues expressing their disbelief. Even superstars like Bun B and Drake, who&#8217;ve rocked the brand in the past, offered their condolences.</p>
<p>&#8220;RIP Chris Lewds. Always held everybody down and repped Crooks to the fullest. Days are too long life is too short,&#8221; Drizzy tweeted (<a href="http://twitter.com/drake" target="_blank">@Drake</a>).</p>
<p>&#8220;To my @crooksncastles family on the west, the east, Hawaii and worldwide, my condolences and prayers go out to you for your loss my brothers,&#8221; Texas rap legend Bun B wrote (<a href="http://twitter.com/BunBTrillOG" target="_blank">@BunBTrillOG</a>).</p>
<p>Lewds served as the brand&#8217;s Marketing Director, and one of the original individuals who saw the Crooks &amp; Castles&#8217; rise since the beginning.</p>
<p>The brand published a blog post at their official website (<a href="http://crooksncastles.com/2012/06/rip-christopher-lewds-natalio-you-will-be-forever-missed/" target="_blank">CrooksNCastles.com</a>) on Monday (June 4), thanking everyone for their kind words.</p>
<p>&#8220;From the entire Crooks &amp; Castles Family, we would like to thank everybody for their love and support at this difficult time,&#8221; the post read, written by PR Director Skye. &#8220;The Retail [store] will be closed until further notice&#8230; Thankyou. from everyone here at Crooks &amp; Castles.&#8221;</p>
<p>BallerStatus.com sends our condolences to the Crooks &amp; Castles family. RIP.</p>
<p>For more info on the brand, visit <a href="http://www.CrooksNCastles.com" target="_blank">CrooksNCastles.com</a>.</p>
]]></content:encoded>
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		<title>REBEL8 Releases Summer &#8217;12 Collection</title>
		<link>http://hellaswag.com/2012/06/rebel8-releases-summer-12-collection/</link>
		<comments>http://hellaswag.com/2012/06/rebel8-releases-summer-12-collection/#comments</comments>
		<pubDate>Mon, 04 Jun 2012 19:05:38 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[REBEL8]]></category>
		<category><![CDATA[Streetwear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7165</guid>
		<description><![CDATA[San Francisco-based REBEL8 recently unleashed their new Summer &#8217;12 collection, offering all-new items for both men and women. The new collection consists of a variety of new graphic tees and tanktops, as well as a couple button-ups, a crewneck, and a slew of new headwear (fitteds, snapbacks). Each new piece is available in multiple colorways [...]]]></description>
			<content:encoded><![CDATA[<p>San Francisco-based REBEL8 recently unleashed their new Summer &#8217;12 collection, offering all-new items for both men and women.</p>
<p>The new collection consists of a variety of new graphic tees and tanktops, as well as a couple button-ups, a crewneck, and a slew of new headwear (fitteds, snapbacks).</p>
<p>Each new piece is available in multiple colorways and boast designs from the minds of REBEL8 owners, Joshy D. and the legendary Mike Giant.</p>
<p>The REBEL8 Summer &#8217;12 collection is available now at select retailers and online at <a href="http://www.rebel8.com/summer-12.html" target="_blank">REBEL8.com</a>.</p>
]]></content:encoded>
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		<title>Stevie Williams, Lil Wayne Launch DGK &amp; Trukfit Brands At Macy&#8217;s (Photos)</title>
		<link>http://hellaswag.com/2012/06/stevie-williams-lil-wayne-launch-dgk-trukfit-brands-at-macys-photos/</link>
		<comments>http://hellaswag.com/2012/06/stevie-williams-lil-wayne-launch-dgk-trukfit-brands-at-macys-photos/#comments</comments>
		<pubDate>Sun, 03 Jun 2012 15:05:39 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[DGK]]></category>
		<category><![CDATA[Lil Wanye]]></category>
		<category><![CDATA[Stevie Williams]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[Trukfit]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7148</guid>
		<description><![CDATA[Veteran skateboarder pro Stevie Williams and hip-hop star Lil Wayne celebrated the launch of their respective clothing lines, DGK and Trukfit, at Macy&#8217;s on Saturday (June 2) with a meet-n-greet with fans at Los Angeles&#8217; Beverly Center shopping mall. Saturday, both DGK and Trukfit became available at select Macy&#8217;s stores across the country. The first [...]]]></description>
			<content:encoded><![CDATA[<p>Veteran skateboarder pro Stevie Williams and hip-hop star Lil Wayne celebrated the launch of their respective clothing lines, DGK and Trukfit, at Macy&#8217;s on Saturday (June 2) with a meet-n-greet with fans at Los Angeles&#8217; Beverly Center shopping mall.</p>
<p>Saturday, both DGK and Trukfit became available at select Macy&#8217;s stores across the country. The first 10 fans who purchased $150 worth of DGK and/or TRUKFIT apparel at Macy&#8217;s Beverly Center received a special skateboard from Williams along with admission to the exclusive VIP reception.</p>
<p>&#8220;It&#8217;s exciting to share this moment with my homie Lil Wayne and show the world skate fashion is cool,&#8221; said the skate pro.</p>
<p>His DGK brand was founded in 2002, an acronym standing for &#8220;Dirty Ghetto Kids&#8221; after his childhood skate crew. He built his brand based on the idea: &#8220;From those who come from nothing.&#8221; Inspired by the gritty, street skateboard culture, it features tees, hats, fleece and a complete streetwear collection, meshing hip-hop style with the urban skate lifestyle.</p>
<p>Weezy joined Stevie to unveil his Trukfit brand line, consisting of a selection of tees and hats for both men and boys.</p>
<p>&#8220;What Wayne and I are doing is bringing skate Culture inside of corporate entities where a lot of our fans shop and we&#8217;re proud to do this with Macy&#8217;s,&#8221; said Williams.</p>
<p>For more on DGK, visit <a href="http://www.DGK-Skateboards.com" target="_blank">DGK-Skateboards.com</a>; or for Trukfit, visit <a href="http://www.Trukfit.com" target="_blank">Trukfit.com</a>.</p>
]]></content:encoded>
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		<title>Tribal Gear Releases Summer 2012 Accessories</title>
		<link>http://hellaswag.com/2012/06/tribal-gear-releases-summer-2012-accessories/</link>
		<comments>http://hellaswag.com/2012/06/tribal-gear-releases-summer-2012-accessories/#comments</comments>
		<pubDate>Sat, 02 Jun 2012 06:25:07 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Accessories]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[Tribal Gear]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7134</guid>
		<description><![CDATA[Iconic Southern Cali streetwear brand, Tribal Gear, is currently selling the remainder of their Spring/Summer 2012 collection, and has just re-upped with the accessories portion of the season. The Summer 2012 accessories line boasts three different Tribal-branded lanyards, a custom rosary, a metal M5 Tribal keychain, their new plaid belt, and sticker packs with all [...]]]></description>
			<content:encoded><![CDATA[<p>Iconic Southern Cali streetwear brand, Tribal Gear, is currently selling the remainder of their Spring/Summer 2012 collection, and has just re-upped with the accessories portion of the season.</p>
<p>The Summer 2012 accessories line boasts three different Tribal-branded lanyards, a custom rosary, a metal M5 Tribal keychain, their new plaid belt, and sticker packs with all the new tee designs.</p>
<p>The new accessories range from $10 to $20 and up, and are available now at <a href="http://tribalgear.com/store/index.php?cPath=35" target="_blank">TribalGear.com</a>.</p>
]]></content:encoded>
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		<title>The Hundreds Announces Summer 2012 Collection, Delivery #2</title>
		<link>http://hellaswag.com/2012/06/the-hundreds-announces-summer-2012-collection-delivery-2/</link>
		<comments>http://hellaswag.com/2012/06/the-hundreds-announces-summer-2012-collection-delivery-2/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 22:17:10 +0000</pubDate>
		<dc:creator>John Smith</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Streetwear]]></category>
		<category><![CDATA[The Hundreds]]></category>

		<guid isPermaLink="false">http://hellaswag.com/?p=7122</guid>
		<description><![CDATA[L.A.-based streetwear brand, The Hundreds, announced the second delivery of their Summer 2012 collection recently, offering a tease with these new photos. According to the brand&#8217;s blog (TheHundreds.com), the Summer Delivery #2 consists of a range of tees, tanktops, and hats &#8230; and introduces &#8220;new, high quality fabric, unique color ways, and original graphics.&#8221;. As [...]]]></description>
			<content:encoded><![CDATA[<p>L.A.-based streetwear brand, The Hundreds, announced the second delivery of their Summer 2012 collection recently, offering a tease with these new photos.</p>
<p>According to the brand&#8217;s blog (<a href="http://thehundreds.com/blog/2012/05/25/the-hundreds-second-delivery-of-the-summer-collection/" target="_blank">TheHundreds.com</a>), the Summer Delivery #2 consists of a range of tees, tanktops, and hats &#8230; and introduces &#8220;new, high quality fabric, unique color ways, and original graphics.&#8221;.</p>
<p>As revealed in the season&#8217;s <a title="The Hundreds Releases Summer 2012 Collection" href="http://hellaswag.com/2012/05/10/the-hundreds-releases-summer-2012-collection/">first delivery</a>, The Hundreds&#8217; Summer 2012 collection draws inspiration from the Mayan calendar&#8217;s prediction of an impending apocalypse. The pieces features classic The Hundreds pieces juxtaposed with beach-minded designs and tongue-in-cheek graphics.</p>
<p>The Summer 2012 second delivery will hit The Hundreds flagships (Santa Monica, San Francisco, LA, NYC), authorized retailers, and online soon.</p>
<p>Stay tuned to <a href="http://www.TheHundreds.com" target="_blank">TheHundreds.com</a> for more info.</p>
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